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Aftermarket brands are testing flagship retail showrooms near dealership clusters, creating cross‑promotion opportunities around truck gear and lifestyle accessories. The model leverages local install partners and can channel new traffic to franchised service departments.

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For groups, formalizing referral agreements and co‑marketing calendars can create incremental fixed‑ops volume without inventory risk.

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Expect to see more hub‑and‑spoke approaches where accessories hubs anchor regional demand and feed installs across multiple rooftops.